The company announced this at the inaugural Made on YouTube event and said these initiatives were to allow its over 2 million monetizing creators to make money on YouTube across any creative format.
“Over the last three years, YouTube has paid creators, artists, and media companies more than $50 billion dollars (through the YPP),” Susan Wojcicki, CEO of YouTube, said. “And today, we’re doubling down. We’re introducing the next chapter in how we reward creativity on our platform by expanding access to our YouTube Partner program.”
Starting in early 2023, Shorts-focused creators can apply to YPP by meeting a threshold of 1K subscribers and 10M Shorts views over 90 days, the company said.
These new partners will enjoy all the benefits YPP offers, including ads monetization across Shorts and long-form YouTube videos. This is another option to the existing criteria where long-form creators can still apply to YPP when they reach 1,000 subscribers and 4,000 watch hours. Creators can choose the option that best fits their channel.
The platform also said that in order to support creators who are early in their YouTube journey, it will also introduce a new level of YPP with lower requirements that will offer earlier access to Fan Funding features like Super Thanks, Super Chat, Super Stickers and Channel Memberships.
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With increased emphasis on Shorts and shorter form content, the company said that it was looking to reward this new creative class.
Beginning in early 2023, the company said it’ll be moving away from a fixed fund and doubling down on a unique revenue sharing model for Shorts for both current and future YPP creators.
“This is the first time revenue sharing is being offered for short-form video on any platform at scale, adding to the ways creators can already earn revenue on YouTube. It’ll be available to all of those in YPP — including the new, mobile-first creators, who will be joining the program for the first time,” Neal Mohan, YouTube’s Chief Product Officer, said.
Since ads run between videos in the Shorts Feed, every month, revenue from these ads will be added together and used to reward Shorts creators and help cover costs of music licensing.
“From the overall amount allocated to creators, they will keep 45% of the revenue, distributed based on their share of total Shorts views. The revenue share remains the same, no matter if they use music or not,” the company said.
In addition to this, the company added that it is introducing Creator Music where creators can now buy affordable, high-quality music licenses that offer them full monetizing potential—they will keep the same revenue share they’d usually make on videos without any music. And for creators who don’t want to buy a license up front, they’ll be able to use songs and share revenue with the track’s artist and associated rights holders.
“Creator Music is the future,” Lyor Cohen, YouTube’s Global Head of Music, said. “With Creator Music, artists have a new way to get their music out into the world; fans can now discover music they love on their favorite creator’s channels, and both creators and artists will have new revenue opportunities.”
Creator Music is currently in beta in the U.S. will expand to more countries in 2023.
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