‘Woke’ fried chicken? Fast food chain at center of US culture wars

Though that position has already been filled for a few years, angry social media commentators seem to have only just noticed this week.

“Disappointing. Et tu Chick-fil-A?” asked former Trump-era Justice Department official Jeff Clark on Twitter, quoting Julius Caesar’s realization in Latin that his friend Brutus was among his killers.

And contributor to conservative organisation Turning Point USA, Morgonn McMichael, accused the chain in a viral video of deciding to “bow down to the woke lords”.

“Chick-fil-A you are no longer the Lord’s chicken. You’re actually the woke chicken, and I’m really upset about it as a Christian woman,” she says.

McMichael and her friend then complain about having to visit a rival chain instead – even though they do not seem as enthused about the fried poultry options at the new place.

“TOXIC”

Chick-fil-A is only the latest US company to take center stage in the “culture wars” – the often sudden and intense controversies over issues like LGBTQ rights, guns and education, many of which involve everyday aspects of American life.

Giant supermarket chain Target last week announced it would remove some LGBTQ pride merchandise from its shelves after receiving intense backlash from conservative media personalities – and even facing threats against employees.

The company had launched a line of items marking June’s LGBTQ Pride Month, including rainbow-adorned T-shirts, party decorations and cooking supplies.

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