Who is Linda Yaccarino, in talks to be new Twitter CEO? – Times of India

SAN FRANCISCO: On Thursday, Elon Musk announced on Twitter that he has hired a new CEO for X/Twitter, without revealing the individual’s name. Meanwhile, according to the Wall Street Journal, Linda Yaccarino, a Comcast NBCUniversal executive, is reportedly in talks for the position.
Musk tweeted, “Excited to announce that I’ve hired a new CEO for X/Twitter. She will be starting in ~6 weeks!” He also stated that he will be assuming the role of chief technology officer of the social media platform in the coming weeks.
After completing his $44 billion acquisition of Twitter in October, Musk took over as CEO. However, in December, he stated that he would step down from the position as soon as he found “someone foolish enough to take the job.” He also mentioned that he would then oversee Twitter’s software and servers teams.
Yaccarino, the top advertising sales executive at NBCUniversal, interviewed Musk at an advertising conference in Miami last month.
At the conference, Yaccarino encouraged the audience to welcome Musk with applause and lauded his work ethic.
“Many of you in this room know me, and you know I pride myself on my work ethic,” she said, adding, “Buddy, I met my match.”
Here are some key points about her:
At NBCUniversal Media, LLC, she holds the position of Chairman of Global Advertising and Partnerships and is responsible for overseeing all aspects of the company’s advertising business, including linear, digital, streaming, data, measurement, commerce, and partnerships.
Since joining the company in 2011, she has revolutionized the $70 billion premium video ecosystem by creating NBCUniversal’s One Platform, a unified, tech-enabled trading system that allows advertisers to reach audiences across all screens and formats. In addition, she has spearheaded the company’s first-ever enterprise-level data strategy and launched NBCUnified, a first-party identity platform that consolidates consumer insights from every NBCU division.
Her expertise in forging groundbreaking commercial partnerships with leading brands and platforms, including Apple, Google, Snap, Twitter, Walmart, and more, is well-known. She has also been an advocate of finding better ways to measure the effectiveness of advertising and has collaborated with partners to explore new solutions.
As a board director, global leader, marketer, COO, philanthropist, and public speaker, she serves as the Chair of the Ad Council, where she has rallied support from the business community, the White House, and government agencies to launch a vaccination campaign featuring Pope Francis, reaching over 200 million Americans.
She has been recognized as one of the most influential and powerful women in media by numerous publications and organizations, such as Adweek, Variety, The Hollywood Reporter, Fortune, Forbes, Business Insider, and more. She is also passionate about mentoring and developing talent and has launched several initiatives to promote diversity and inclusion within NBCUniversal and the industry as a whole.
She holds a liberal arts and telecommunications degree from Penn State University.
(With inputs from agencies)