Well Intentioned: Drew Barrymore on Her Sustainability Awakening, and Being a Work in Progress
From mantras to meditation, mindfulness to manifestation, Well Intentioned offers an intimate look at how to make space for self-care in meaningful ways, big and small.
“I was the worst offender you could ever meet,” Drew Barrymore tells me over the phone on a recent spring evening. She is in between filming segments of her hit TV program, The Drew Barrymore Show, and she is later than she’d like to be when we finally get on our call. But time-management is not the specific transgression we’re discussing. “I used to be the guy that traveled with styrofoam cups because I like cold beverages,” she says, detailing a sordid past rife with non-biodegradable goods, running taps, and lights left on overnight. But in 2019, she had an awakening. “I was doing the pilot of the talk show and my best friend—not to name drop, Cameron Diaz—came on to support me and to try to get this show sold,” Barrymore explains, adding that Diaz, who she describes as “the green one” in her friend group, had stepped away from the spotlight at the time, but still flew in from France to be there for her. “I was like, What can I do for her to show her how much I appreciated that?” So Barrymore got down on one knee, and essentially proposed to Diaz by making a commitment to think and live more sustainably in honor of the drum Diaz has been beating for decades. “That’s really where this journey begins.”
Barrymore’s journey to living better was eye-opening at first. “Once you put on those lenses, the amount of plastic is shocking,” she says of the waste created by everyday products—takeout containers, personal care items, cleaning supplies. “Everything was screaming at me,” she continues of a realization that led her to Grove Collaborative, a marketplace for over 150 sustainable brands that span categories including home, beauty, health, and even pet supplies. The certified B Corp will be completely plastic-free by 2025. Barrymore had begun buying everything from laundry detergent to toilet paper on the site under an undisclosed alias, so when Grove Collaborative called her to discuss a potential partnership, they had no idea she was already a loyal customer. Earlier this month, Barrymore invested in the San Francisco-based company, becoming its first ever global brand and sustainability advocate.
A mother of two young girls with her ex-husband, Will Koppelman, Barrymore has plenty of things to keep her busy without yet another role. There’s the show and its tangential magazine, a homewares line, not to mention Flower Beauty, the popular cosmetics juggernaut she launched with Walmart in 2013. So the 47-year-old is choosy when it comes to collaborations. “I don’t ever want to be this person who is attached to so many things, because I feel like it’s name-slapping, so I’ve been really careful,” she says, detailing a philosophy that is more about participation than simply endorsing something with an airbrushed photograph. “I’m a good partner, but I’m a bad spokesmodel,” Barrymore says, insisting that she is similarly flawed when it comes to “getting it right” in life. “Don’t look to me as an example!” she cautions. But much like the approachable appeal of her talk show, you can’t help but gravitate to her realistic outlook. Barrymore accepts that she’s a work in progress, and is trying her best to go through life with grace—and less waste. Here, the ’90s moodboard mainstay details the pluses and pitfalls of living with burnout and the carnal pleasure of watching “Top Chef” while eating.
1. Consume Mindfully
2. Clean Consciously
3. Eat, Cook, Love
4. Go With Grace
I have no boundaries. I’m all about burnout. My time management sucks. And I’m a total overachiever, so it’s a hot mess! I am just trying to stay afloat, and I’m never going to tell anyone that I’ve got my shit together. I am a work in progress, and I am desperately trying to get it right. My joy comes from if that day, I acted and behaved with grace—if I was emotionally rational, and I handled situations to the best of my ability. Don’t look to me for tips on how to live your life and get it right—I don’t have them! I am still trying to figure it out myself. Did I not freak out, did I handle myself well, did I manage to keep the stuff I’m going through to myself and not put it on other people? Those are my daily goals.
5. Don’t Take Anything For Granted
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