Vogue’s Most-Liked Instagram Posts of 2021

In a year still defined by the rollercoaster of the pandemic, Vogue’s Instagram feed served up moments of joy and beauty whenever possible. What did people connect to, squeal over and smash, as the kids, say, that heart button for? The return of the Met gala in September delivered millions of Likes, as did Harry Styles in various outfits and Kylie Jenner’s growing family. Read on for a look back at Vogue’s most-liked Instagrams of 2021.

10. Horsing Around with Adam Driver

Shirtless Adam Driver atop a horse at the beach, for his new Burberry fragrance campaign: there’s nothing not to like about this.

9. The Magic of Celebrity Halloween

Perhaps IG’s peak holiday! Harry Styles as a Gucci-fied Dorothy—plus Hailey Bieber as Britney Spears and Lizzo as Baby Yoda—were the costumes Instagram didn’t know it needed.

8. Harry Styles’s Grammy look

The “Watermelon Sugar” winner’s arresting ensemble—a leather Gucci suit, mint boa, and a bare chest—was irresistible on Insta in February.

7. Kylie Jenner’s 73 Questions

Kylie’s contribution to the 73 Questions canon was made extra special after her adorable daughter, Stormi, answered the door.

6. Billie Eilish’s Met arrival

The Grammy-winner that always keeps us guessing understood the assignment, wow-ing the cream carpet with Old Hollywood glamour in Oscar de la Renta.

5. The Return of Adele

That Gucci blazer, her shampoo comerical locks! But perhaps it was the moving caption from the musical powerhouse and November cover star that drew IG users in: “I got really famous right as Amy Winehouse died,” Adele said. “And we watched her die right in front of our eyes… I’ve always had a very close relationship with alcohol. I was always very fascinated by alcohol. It’s what kept my dad from me. So I always wanted to know what was so great about it.”

4. Justin and Hailey Bieber’s Met Moment

Few couples captivate Instagram scrollers like The Biebers, who made a stunning arrival to September’s Met Gala, In America: A Lexicon of Fashion, she in YSL by Anthony Vaccarello and he in his own clothing brand, drewhouse.

3. Kendall Jenner’s Met Gala Photo Diary

The supermodel pierced the mystery of the Met, documenting the party and guests like her good friend Gigi Hadid in her white Prada, Justin Bieber’s surprise performance on the Temple of Dendur, and Timothée Chalamet with Kid Cudi.

2. Ariana Grande’s Wedding Photos

Vogue’s exclusive glimpses into the songstress’s classic wedding day, at which she wore Vera Wang, brought pure love, and a slice of Met ball lore, to the grid in May: “At the #MetGala a few years ago, Ariana and Vera had made a very important pact: On fashion’s biggest night, Vera promised that when the time came, she would create Ariana’s wedding day look…and the iconic designer delivered.”

1. Kylie Jenner’s Pregnancy Announcement

No confetti canons or sonogram overshares here, just a sweet reveal of the beauty mogul’s second pregnancy with rapper Travis Scott—with a hat-tip to photographer Kendall Jenner—was our most-liked Instagram of the year. Cheers to new life and new beginnings in 2022!