The latest data by Canalys reveals that the most powerful and most expensive device in Apple’s catalogue is the most popular in the world as well. According to Canalys, the iPhone 14 Pro Max is the most popular iPhone in the world. Not just that the iPhone 14 Pro Max is also the world’s most popular premium smartphone in the world.
This is a slight change in the trend as in the past it has been the non-Pro variants of the iPhone that have led the charts. The iPhone 14 Pro Max’ starting price in India is Rs 1,39,900 and it is one of the most expensive smartphones available in the country.
Premium smartphones lead the way
According to Canalys, the high-end smartphones (above $500) have “bucked the trend”. The smartphone market for the past two quarters has seen shipments decline. However, in the first quarter of 2023, the premium smartphone market grew by 4.7%. Also, almost one-third of the total smartphones sold in Q1 2023 were high-end smartphones.
In April 2023, Canalys suggested that the market does remain challenging with marginal declines for 2023. Canalys Research Analyst Lucas Zhong said, “Shipments will stabilise around the levels from 2022 as we move into the middle of 2023. Decline rates will start to improve soon, although this is more connected to the stark contrast between 2022 and 2023 shrinking. Canalys expects the smartphone market will gain momentum in the second half of the year as channel inventories reach healthier levels.”
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