These Are the Polarizing Trends That Have Defined Coachella

This weekend, the 2023 Coachella music festival kicks off in Indio, California. On the impressive roster for weekend one are headlining performers such as Bad Bunny, Blackpink, and Frank Ocean. (Personally, we’re excited for Blondie—can you say iconic?) These top musical acts are obviously the main draw, but the people-watching and street style are just as widely-anticipated. Since its inception in 1999, Coachella has evolved to become an event where one goes simply to be seen; celebrities, in particular, have shown up in the crowds wearing the best, flashiest ensembles. In honor, Vogue is taking a look back at some of the most memorable trends to have come out of the festival.

While Coachella took off in the 2000s, it’s the early 2010s where the music festival truly became a star-studded street style event. Coachella regulars such as Katy Perry, Vanessa Hudgens, Zoe Kravitz, and championed the event’s sartorial spirit that is all about maximalism. The trending pieces? Think distressed denims, big belts, and—yes—those signature flower crowns. (Other fads, however, have not been as innocent: Feathered headdresses and bindis also hit a peak at Coachella during the 2010s, but luckily have since subsided in popularity, especially as discussions around cultural appropriation continue to come to light.) The question is: What will this year’s Coachella attendees wear? Will they remain true to past trends, or bring forward new style concepts? Only time will tell.

Below, find the top 10 polarizing trends that have defined Coachella over the years.