MSGM

Massimo Giorgetti had MSGM’s resort lookbook shot in Milan. “Why go for a show in a faraway destination when Milan is so full of beautiful sites?” he reasoned. So he stayed put. Milan is where his brand was built.To find an artsy angle, he…

MSGM is not a label lacking energy in any way, but Massimo Giorgetti feels that now more than ever we need to “transition from dystopia to utopia.” He explained that he read Michel Houellebecq’s famous novel The Possibility of an Island,…

Massimo Giorgetti had his design team working simultaneously on both the men’s and pre-fall collections, so there’s a lot of shared territory between the two. The inspiration is the same, coming from Giorgetti’s fascination with the body of…

One of Massimo Giorgetti’s many talents is that he never becomes disheartened by setbacks. It’s a talent that comes particularly in handy these days, when the Omicron variant is creating all sorts of production hiccups. Our lives have…