Massimo Giorgetti had his design team working simultaneously on both the men’s and pre-fall collections, so there’s a lot of shared territory between the two. The inspiration is the same, coming from Giorgetti’s fascination with the body of work of architect and designer Gaetano Pesce, whose kaleidoscopic and spirited approach to creativity jibes with MSGM’s pyrotechnical palette and gentle trippy energy.
As in the men’s collection, elements of Pesce’s idiosyncratic furnishing pieces served as a sort of prismatic lens through which Giorgetti reworked prints, fabrications, and treatments. The tufted, soft-shaped Feltri armchair was behind the creation of quilted fabrics made into roomy padded hoodies in neon tones; the “magma” print recalling Pesce’s resin-cast “Fish Design” vases was transposed into the wooly, furry texture of a rave shorts/ hoodie combo, one of the standouts in the men’s collection reproposed here with the same jazzy appeal. “There are quite a few unisex pieces really,” said Giorgetti. “Lots of girls buy into MSGM’s guys’ wardrobe; it’s a spontaneous sharing of codes which makes them feel not pinned to stereotypes of gender play.”
That said, there’s lots of purely feminine options in the collection, which had a ’90s underground vibe: Body-skimming stretchy silhouettes, glossy surfaces, slim midi lines, midriff-exposing crop tops—the whole repertoire of minimalism, heightened by MSGM’s zingy, fun-loving spirit. As proof of the optimism ingrained in MSGM’s fashion genes (and in those of its creative director), glitter and crystals sparkled confidently on loose-tailored suits and on frisky second-skin ribbed tops. “It’s not about partying or clubbing, none of that,” said Giorgetti. “Not that we aren’t longing for having our freedom back. But today’s more about being feisty, upbeat, staying together, keeping our lust for life intact, even in such uncertain times.” As Scarlett O’Hara once said, tomorrow is another day. It could be a good quotation for one of MSGM’s logo-ed sweats.
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