creator economy

YouTube's creative ecosystem contributed over Rs 10,000 crore to the Indian GDP and supported more than 750,000 full-time equivalent jobs in the country in 2021, the Google-owned company said on Monday. The company also announced that…

AdobeStock 2023 Annual Creative Trends Forecast is here. The report showcases the trending visual styles and themes that are set to scale in demand and appeal throughout 2023. For the 6th year in a row, Adobe has analyzed emerging visual…

Stupendous growth in terms of likes, views and shares, and millions of new followers everyday – that’s how social media platforms work. Indian creators realised the power of short form videos with Instagram’s reels and Youtube’s shorts.…

Tech companies, which have been walloped by the downturn this year, are increasingly turning to the creator economy for ways to shore up plateauing ad revenues and user growth. The latest of these is Snap, which on Tuesday announced the…

Bengaluru: Bolo Live, a social live-streaming app, has raised $2.4 million from Orios Venture Partners and others ahead of its Series A funding round. SOSV, Tremis Capital, LPA Ventures participated in the fundraising, as did existing…

I’ve been a creator longer than being a creator was a “thing”. Having created first on Quora, then LinkedIn, then Twitter, and finally A Junior VC, I have been digitally native for almost a decade. The joy of creating and connecting with…

Bengaluru: Facebook said it has seen over 35% growth year-over-year in the number of monetising creators and video publishers in India and over 160% growth in in-stream revenue earned by monetising creators and video publishers. The details…

Dallas, Texas (US): Twitter Inc. will allow people to tip content creators with bitcoin and launch a fund to pay some users who host audio chat rooms on its Spaces feature, the company said on Thursday. The San Francisco-based microblogging…