Meta Platforms: Meta’s user data tracking ‘problem’ may cost the company $100,000 a day – Times of India

It is no secret that Meta — formerly known as Facebook — has a huge problem with tracking user data. Apple introduced a feature that allowed users to stop Facebook and other apps from tracking their data. It became a problem for Facebook and its revenues were hurt badly. Now, Norway has flagged huge concerns over Meta tracking and using data of users. According to a press release issued by Norway’s privacy commission, Meta’s two prominent apps face a ban and huge fine. “The Norwegian Data Protection Authority considers that the practice of Meta is illegal and is therefore imposing a temporary ban of behavioural advertising on Facebook and Instagram,” the authority noted.
Why is Meta being charged in Norway?
The Authority made it clear that it is not imposing a permanent ban on Facebook or Instagram. “The purpose is rather to ensure that people in Norway can use these services in a secure way and that their rights are safeguarded,” said Head of International in the Norwegian Data Protection Authority, Tobias Judin.
The Authority argues that when Meta decides what adverts someone is shown, they also decide what not to show someone. “This affects freedom of expression and freedom of information in society. There is a risk that behavioural advertising strengthens existing stereotypes or could lead to unfair discrimination of various groups,” said the Norwegian body.
The ban on behavioural advertising will apply from August 4 and last for three months, or until Meta can show that it complies with the law. “Should Meta not comply with the decision, the company risks a coercive fine of up to one million NOK per day.” The amount is roughly $100,000 or Rs 83 lakh per day.
What does Meta have to say?
According to a report by Reuters, Meta spokesperson said that its services won’t be impacted. “We continue to constructively engage with the Irish DPC, our lead regulator in the EU, regarding our compliance with its decision,” a spokesperson said. “The debate around legal bases has been ongoing for some time and businesses continue to face a lack of regulatory certainty in this area,” added the spokesperson.