Over the last decade, NBA players have successfully transformed tunnel walks into makeshift runways. Players like LeBron James and James Harden push the limits of athleticism on the court, but also the limits of sharp dressing with a pre-game Thom Browne shorts suit. Curiously, the WNBA—a league chock-full of glamazons—has not embraced capital-F fashion in a similar way.
But that could be changing.
The Jordan brand (a valuable piece of the Nike empire) recently tasked a trio of cool, indie New York designers with orchestrating bonafide fashion moments for some WNBA players. Two of the looks from these experimental partnerships debuted this past weekend, during the festivities surrounding the WNBA All-Star Game in Chicago.
Los Angeles Sparks player Arella Guirantes was styled by the “anti-fashion” fashion label Vaquera for the Orange Carpet ceremony to kick-off All-Star weekend; Dallas Wings player Isabelle Harrison by the skin-loving Kim Shui for the same. (A Jordan-sanctioned collab between Luar, the brand headed by Hood by Air co-founder Raul Lopez, and Minnesota Lynx player Aerial Powers was also slated to take place, but will instead happen later this month at the Minnesota x Connecticut Sun game on July 22.)
Peter Koytroulis, Director of Jordan Men’s Apparel, says making these three athletes, and, by proxy, other women everywhere, feel “fearless” was a paramount goal. Each designer approached that objective in a different way. As Koytroulis explained it, “it was incredible to see how Raul [of Luar] interprets sport into boundary-defying silhouettes, Kim’s fearless embrace of the female form, and Vaquera’s defiant energy. These are all traits that reflect the Jordan Brand.”
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