The majority of our Deep Reviews will feature our editors’ honest, ultra-hot takes on entire product categories or multiple products from a particular beauty brand, but every so often, we’ll sprinkle in a special single-product format called Honestly, I Love It. As the name suggests, these reviews will hone in on one standout beauty formula our editors quite literally can’t shut up about. This time around, I’m highlighting one of the buzziest (clean!) self-tanning brands on the market, +Lux Unfiltered, and the new N°36 Supernatural Tanning Mousse ($48), in particular.
As someone who’s extremely fair and who’s regularly self-tanned since middle school (cough, I’m now 29), I like to think of myself as a little bit of a savant when it comes to self-tanner. While the early days of my self-tanning career were filled with the too-orange, too-sparkly, and way-too-smelly lotions that shall go nameless, there has been a lot of innovation over the years, and it’s rare that I encounter a product that’s downright foul or even remotely close to the bronze elixirs I’d slather all over myself back in the day whilst listening to “My Humps” or “1, 2 Step.” (I love setting a scene.)
But because self-tanning formulas have improved so drastically and since there are now so many different brands and types of self-tanning formulas on the market, the competition has become infinitely more stiff. Do I have a full cabinet full of self-tanning products that I like and use regularly? Yes. Have I met the one formula that I love so much it makes me want to apply for a marriage license? No. At least, not until I discovered +Lux Unfiltered.
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