Honestly I Love It

Welcome to Deep Reviews—your one-stop destination to discover the absolute best products and brands the beauty industry has to offer. The Who What Wear staffers you already know and trust will research, test, and review the…

"The Real Flawless Weightless Perfecting Foundation provides the most natural finish with medium buildable coverage," shares Jafri. "It does this with high-resolution pigments that allow you to get a perfect finish without…

This product also contains a bevy of active ingredients, including eight (yes, eight) types of hyaluronic acid—large, medium, and small molecules—which is why it feels so hydrating on my skin. "The larger a molecule's size, the…

The inspiration behind the pencil: "The inspiration goes back to who we are as a brand. The pencil was designed with the pro artist in mind by creating a color product that was compact enough to fit in the most minimized makeup kit…

The majority of our Deep Reviews will feature our editors' honest, ultra-hot takes on entire product categories or multiple products from a particular beauty brand, but every so often, we'll sprinkle in a special single-product…

The history of the formula: True Match has been around for over 20 years. It first hit drugstore shelves back in 1994 and has been a hit for L'Oréal ever since. L'Oréal's AVP of scientific communications, Balanda Atis, breaks it…

The inspiration behind the blush: "Flush Balm was designed to be the answer to all our usual issues with blushes," explains Aila Morin, the SVP of brand, growth, and innovation at Merit. "Its lightweight, creamy formula looks soft…

The majority of our Deep Reviews will feature our editors' honest, ultra-hot takes on entire product categories or multiple products from a particular beauty brand, but every so often, we'll sprinkle in a special single-product…

The majority of our Deep Reviews will feature our editors' honest, ultra-hot takes on entire product categories or multiple products from a particular beauty brand, but every so often, we'll sprinkle in a special single-product…

Main skin concerns:Dullness, dryness, uneven skin tone, some pigmentation (thank you, L.A. sun!) and acne scars.What were your hopes and dreams for the Kosas Glow I.V. before trying it?Even though this product can be used multiple…