At Who What Wear, we make it our mission to be well-informed when it comes to emerging and recirculating designers and Loro Piana is a brand generating a lot of buzz. Minimalism continues to dominate the fashion space and the emphasis on refined style has pushed brands like Loro Piana to the forefront of our minds.
Few brands can compete with the expertise of Loro Piana when it comes to quality craftsmanship. Founded in 1920 as a producer of cashmere goods, it’s become a veteran in the luxury market with decades of research backing. Since its inception the heritage brand has specialised in woollen garments and Italian-derived fibres, resulting in apparel produced to the highest specifications. Some of its meticulous measures include the use of virgin materials, finely spun fibres and combing techniques, resulting in the supplest knits.
Loro Piana has garnered worldwide praise from tastemakers and celebrities including Angelina Jolie and Rosie Huntington-Whiteley, who are often spotted in its minimalist pieces.
The brand’s creations are the antidote to trend-inspired pieces. With the deliberate absence of a creative director, the brand instead focuses on craftsmanship, functionality and timeless pieces that are made to last a lifetime and remain relevant.
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