AntiTrend

Fashion month has finally drawn to a close and it has been nothing short of excellence—from the fashion-forward silhouettes of Scandinavian brands showcased at Copenhagen Fashion Week and the exuberance of Haute Couture to the…

When it comes to shopping for shoes for work, there are many things that you need to consider. Even I, a shoe-fluent editor, have struggled to land on perfect pairs in the past. This is because we place a lot of demands on our work…

Historically, my mum and I have hardly agreed on my fashion choices. Risqué hemlines, bold trends, skinny jeans, platform shoes—all of these things, at some point, have lived in my wardrobe and been a significant part of my…

While we love nothing more than unearthing new microtrends and patiently awaiting our favourite designers' fresh looks at the start of each season, we don't necessarily recommend building a wardrobe from trends that disappear as…

Firstly, think about what it is that you really need. It doesn't hurt to have a quick look through your wardrobe to spot any gaps that need filling—like a great pair of tailored trousers, a sensible knit for an unseasonably cold…

At Who What Wear, we make it our mission to be well-informed when it comes to emerging and recirculating designers and Loro Piana is a brand generating a lot of buzz. Minimalism continues to dominate the fashion space and the…

As a fashion editor who is faced with the the fast-moving nature and environmental effects of the fashion industry daily, I try to be as responsible as possible when I'm shopping for myself these days. That means avoiding fast…

In a world where can trends are born in an instant and can die just as quickly, it's little wonder that the term "anti-trend" has become so appealing. As editors, we naturally thrive on keeping up to date with the latest looks and…

We’re currently experiencing a heatwave in the UK, so we’re well and truly in what feels like the thick of summer. Even trench coats have fallen by the wayside, paving the way for light ensembles and one to two-piece outfits at…

Yes, we love Sambas, we've praised the ballet flat return and who can deny the fun of the mesh trend, but I have to put it out there: Sandals are in a league of their own. Flatform, strappy, toe ring or thong, these sunny-day shoes…