I Tried the Collagen Supplement Beauty Editors Are Obsessed With—See the Results

I’ve been taking Gold Collagen’s Pure Plus liquid supplements for just over a month, and the results speak for themselves. I have visibly plumper, glowy skin, and every day, someone mentions how much my hair has grown. I’m also a gel mani addict, so I thought my nails were beyond repair. But since taking the liquid supplements, my nails have felt stronger and less brittle, and they’re growing faster.

I tried this supplement because, since turning 30, I’ve noticed a change in my skin. Whilst there have been some benefits to getting older (less acne, for example), I’ve found an increase in fine lines around my eyes and forehead. I’d heard a lot about liquid collagen from beauty editors at events (and of course in the Who What Wear Beauty Slack channel), but I wanted to see the effects for myself. I’m also getting married this year, and I’m on a mission to make my hair grow as long as possible, so when I heard that the Pure Plus supplements also increase hair growth, trying them was a no-brainer.

We’ve all surely heard the term “collagen” thrown around a lot when discussing beauty. But what is it, and why is it so connected to conversations around age? Collagen is the body’s natural protein. It sits under the skin and gives it its elasticity and firmness. Unfortunately, we lose around 1.5% of our natural collagen per year starting around our mid-20s. By taking the right collagen supplements, you can encourage your body’s natural production of it and therefore reduce the typical signs of ageing, encourage hair growth and improve joint health.

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