Gruhas and Collective Artists Network intend to invest up to $1 million per agreement in at least 10 businesses. Consumer-facing brands and products will be the main focus of the investments.
This partnership represents the first time ever in India that venture capital and the media have come together.
By combining their respective networks and resources, Gruhas and the Collective Artists Network hope to provide aspiring young leaders with a distinctive platform on which to share their original ideas.
Nikhil Kamath, who is the co-founder of Zerodha, is one of India’s most successful investors and entrepreneurs. Abhijeet Pai, on the other hand, is a second-generation industrialist, a new-age investor, and an entrepreneur who has successfully backed over 25 start-ups and three funds since 2014.
Gruhas specialises in early-stage, venture-stage, and debt investments in the PropTech, CleanTech, Media & Entertainment, and Consumer sectors.
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Through its extensive network and resources, the Collective Artists Network has played a pivotal role in nurturing India’s largest celebrity and creator economy and amplifying the voices of talent across the country.The company exclusively represents the largest portfolio of talent across Actors, Script-Writers, Sportspersons, Directors, Producers, Singers, Composers, Comedians, Digital Stars, and Authors in the fields of cinema, OTT, television, music, sports, digital, and regional.
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