This isn’t a sustainable fashion story. Yes, today is Earth Day, but Ganni’s husband and wife duo Nicolaj and Ditte Reffstrup, and Priya Ahluwalia celebrate our blue planet 365 days a year. The second iteration of their collaboration uses all upcycled materials in denim styles—from jackets to dresses to (my favorite) a beret! Ditte and Ahluwalia met just before the lockdown and began exploring their first collaboration right away. The partnership challenged each of the brands in creative ways. It was the first womenswear project for Ahluwalia. Inspired by her own personal style, Ahluwalia fell deeply in love with the process of designing exactly what she herself wanted to wear out of the house. Although Ganni’s sustainable and upcycled garments are consistently the brand’s bestsellers (something Ditte attributes to responsible consumer demand), Ditte admittedly felt the task of working with deadstock materials to be a creative challenge—one she was up for in a heartbeat with the chance to work with Ahluwalia.
The trio, who were fresh in from across the pond, partied in style at Dimes Square hotspot Cervo’s. Fashion insiders and old friends decked in bright colors, atypical suits, and denim bumped shoulder to shoulder, sharing oysters and escabeche. Downtown New York style is another thing Priya and Ditte can agree on—it exudes a coolness that no other city can compare. Ditte spent the day inside the sunny Ganni store on Mercer and Grand Street and shed a tear at the inspiring outfits of the young women (and some moms!) waiting to get inside the store before opening.
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