It did not take long for a backlash to build following the release of the video. The hashtag #HowardTaiwanIndependence went viral on China’s Weibo social media platform, earning almost 400 million hits by Friday.
Many people accused Howard of promoting Taiwan’s independence, which is anathema to Beijing.
Howard last year joined the Taoyuan Leopards, a professional Taiwanese team. The most famous player to ever appear in Taiwan’s T1 League did not immediately respond to a request for comment.
Vice President William Lai, a contender in Taiwan’s presidential election next year, appeared with Howard, pretending to be directing the video in which Lai refers to Taiwan as a “free country”.
The island’s government rejects China’s sovereignty claims and says only the Taiwanese people can decide their future.
The NBA is hugely popular in China and this was not the first time people linked with the league have sparked controversy there.
In 2019, Chinese broadcasters stopped airing games of the Houston Rockets after general manager Daryl Morey posted a message on Twitter in support of anti-government protests in Hong Kong.
A similar outcry came in 2021 when Boston Celtics centre Enes Kanter denounced China’s treatment of ethnic Uyghur people and other Muslims.
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