Lateral reading is a strategy that enables people to emulate how professional fact checkers establish the credibility of online information. It involves opening up new browser tabs to search for information about the organisation or individual behind a site before diving into its contents. Only after consulting the open web do skilled searchers gauge whether expending attention is worth it.
Before critical thinking can begin, the first step is to ignore the lure of the site and check out what others say about its alleged factual reports. Lateral reading thus uses the power of the web to check the web.
Most students fail at that task. Past studies show that, when deciding whether a source should be trusted, students (as well as university professors) do what years of school has taught them to do – they read closely and carefully. Attention merchants as well as merchants of doubt are jubilant.
Online, looks can be deceiving. Unless one has extensive background knowledge it is often very difficult to figure out that a site, filled with the trappings of serious research, peddles falsehoods about climate change or vaccinations or any variety of historical topics, such as the Holocaust. Instead of getting entangled in the site’s reports and professional design, fact checkers exercise critical ignoring. They evaluate the site by leaving it and engage in lateral reading instead.
The do-not-feed-the-trolls heuristic targets online trolls and other malicious users who harass, cyberbully or use other antisocial tactics. Trolls thrive on attention, and deliberate spreaders of dangerous disinformation often resort to trolling tactics. One of the main strategies that science denialists use is to hijack people’s attention by creating the appearance of a debate where none exists.
The heuristic advises against directly responding to trolling. Resist debating or retaliating. Of course, this strategy of critical ignoring is only a first line of defence. It should be complemented by blocking and reporting trolls and by transparent platform content moderation policies including debunking.
These three strategies are not a set of elite skills. Everybody can make use of them, but educational efforts are crucial for bringing these tools to the public.
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