Carlos Alcaraz Is Louis Vuitton’s Newest Ambassador

The meteoric rise of Spanish tennis star Carlos Alcaraz, named the youngest-ever world number one in men’s singles tennis following his US Open win in 2022, is one for the history books. And today, less than a week after reclaiming the world number one title at the Queen’s Club Championships in London, the 20-year-old can add another string to his bow (or at least his racket). 

In an announcement from Louis Vuitton this morning, the French fashion house named Alcaraz as their newest ambassador, noting they are “delighted to welcome Carlos on this collaborative adventure ahead.”

For Alcaraz, the root of the partnership lay in his burgeoning interest in fashion over the past few years. After discussing the possibility of branching out into this new terrain with one of his agents, the conversation with Louis Vuitton developed quickly—and felt like a no-brainer. “For me, Louis Vuitton is really a brand that I have always looked to and when the opportunity to work with the team arose, it instantly felt like a perfect partnership,” says Alcaraz. “I was really invested from the start.”

Alcaraz explains that he’s been spending the past few years educating himself on where fashion is at today, and how he might make his entry into that arena. (Eagle-eyed tennis watchers will already have noted Alcaraz’s penchant for a jazzy sneaker, and he’s previously expressed his admiration for the late Virgil Abloh’s playful approach to blurring the lines between sportswear and high fashion.) “I really want to know more about it and be more into fashion,” says Alcaraz. “I think it’s a very interesting world and it excites me.”

Still, Alcaraz admits that his personal style is ever-evolving. “It’s difficult to define oneself,” he says. “What I can say is that I like having a wardrobe with basic timeless items, and then combining them with more fashion-led pieces.” One thing he’ll never pass up, however, is the opportunity to slip into some sharp tailoring. “I’ve started wearing suits more frequently, and I really like wearing them on occasions when I need to—and adding a fresh or modern touch, but without taking away from the elegance of the garment,” he says. “I like that it hugs your body, that it’s fitted rather than loose.”

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