At Nike’s Paris Fashion Show, Athletic Wear Gets the Avant-Garde Treatment

At one point, a dancer shimmied to music in a gender-neutral tailored performance suit by Martine Rose, meant for those athletes disembarking planes or arriving on pitch. Dozens of dancers also wore Nike x Jacquemus J Force Ones. “We wanted to show the art of athleticism through creativity and clothing,” Liz Weldon, vice president of global women’s brand management for Nike, said. “Instead of doing that through a normal fashion show, we asked Parris to collaborate on a performance.” Goebel, a hip-hop choreographer who has worked with Rihanna, Jennifer Lopez, and Justin Bieber, was both a critically acclaimed and forward-thinking choice: in 2024, break dancing will debut as an official sport during the Paris Olympic games. Indeed, India Sardjoe, the first breaker to qualify, did a routine in a yellow tracksuit. “It’s a beautiful sport. I think dance and style go hand in hand,” said Weldon.

Weldon mentioned that “Goddess Awakened” aimed to celebrate the concepts of style and self-expression. It was also meant to showcase the community of women in sports. (At one point, a video of Team USA Paralympian Scout Bassett, who was adopted from China at age 7, played to the crowd: “Sports was a space that didn’t require me to speak the same language,” she said.) While it remains to be seen if fishnet leggings—even sweat resistant ones—will move beyond the Accor Arena stage, perhaps it’s important to keep pushing the boundaries of women’s athletic apparel into new realms. That way, everyone can find something to wear.

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