Emergent Ventures and other angel investors participated in the round.
With Gan.ai’s video personalisation software, brands such as Mumbai Indians and Swiggy record a video once, add dynamic keywords to a script, and have the platform generate millions of hyper-customised videos. The enterprise clients also create personalised landing pages with Gan.ai to deliver videos.
The platform also integrates with Shopify, Calendly, Stripe, Salesforce and Hubspot for businesses to create shopping and payment experiences. Additionally, its end-to-end solution provides businesses with granular customer insights and video performance analytics.
The company spent its founding year 2021 in building its core technology capabilities and the subsequent year, when it was also part of Surge’s seventh cohort, in commercialising its operation with clients such as Swiggy, Zomato, Mobile Premier League, Samsung, Vivo, Bajaj Auto, among others.
Gan.ai services 40 clients in total, of which some 12 are in the US. About 90% of its revenue comes from India and 10% from the US.
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By the end of 2023, the company expects the majority of its revenues to come from the US, founder and CEO Suvrat Bhooshan told ET.The startup, with global headquarters in California and India headquarters in Noida, has 36 employees–35 in India and 1 heading enterprising sales in the US.
“We’re excited to grow our operations with the new funds, and expand our sales and engineering teams across US and India… We aim to increase our engineering talent from the current 15 to 25 to build a strong deep learning team,” Bhooshan told ET.
Tejnoor Grover, senior manager of product marketing and growth at Mobile Premier League, said, “We record videos with influencers and celebrities, and now with Gan.ai, when they call out your name and tell you to take a personalised call-to-action, the results are astounding. We saw a 5x increase in our video completion rate, 3x increase in open rates, and 1.5x increase in our click-through-rate.”
Gan.ai was founded in March 2021 by Bhooshan, who has a master’s degree in computer science from Stanford University. Bhooshan previously worked at Facebook AI Research (FAIR). He’s also worked as a volunteer of AI technologies in Aadhaar issuer and enabler Unique Identification Authority of India’s operations and also at Prime Venture Partners as an entrepreneur-in-residence.
Gan.ai’s leadership also includes Anupreet Singh as chief revenue officer, and Kushaagra Goyal as chief technology officer. Singh was US and Europe markets lead at Mettl and also a go-to-market executive at Slintel. Goyal has previously worked at Databricks, Rubrik and Samsung.
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