When I ask Cunningham what advice she’d give to someone considering going gray, I expect her to tell me that it’s all about artfully placed highlights to soften the growing out of roots. Instead, she advises taking a purist route: “You just need to embrace it and let it grow out,” she says. “You don’t want to bleach all of your hair and then dye it gray; it won’t look as good. I saw Kristen McMenamy at Easter one year, and she had big roots—she said she was growing out her hair. A year later, she was on the cover of Vogue with gray hair, looking stunning. After that, Lady Gaga got a gray wig, and then all the young girls wanted to go gray. She started a revolution!”
While colored hair requires formulas that work to fortify and strengthen, gray hair’s biggest issue is its propensity to look dull due to the metals and minerals that accumulate on the hair when exposed to tap water. “If you want really beautiful, bright gray, you have to try Olaplex’s Chelating Treatment to keep it vibrant.” Only available in salons in the UK, Cunningham also swears by the treatment to lift blonde hair—she tells me a story about a time she was due to color Khloé Kardashian’s hair and chelated it in preparation, only for the pair to decide they actually didn’t need to color Khloé’s hair for another month, due to its lightening effect. She also recommends the brand’s No 4C Bond Maintenance Clarifying Shampoo to keep hair luminous without stripping it.
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