This Morning‘s Holly Willoughby might not be considered a directional fashion icon, particularly when you compare her outfits to those of Rihanna or Anna Dello Russo, but there’s no denying her style prowess. Like most television personalities, she tends to favour cheery items with mass appeal over trend-led looks. However, ever since she wore a long-sleeved rainbow dress by London Fashion Week designer Ashish a few years ago, editors have been paying closer attention to what she wears in her daily outfit posts. Right now, we’re all about Holly’s spring-ready wardrobe.
We spoke to Willoughby’s former stylist Angie Smith, who recently swapped Britain for the warmer climes of Australia, to find out her tips for making the most out of a high-street budget. “I think that certain brands excel in specific styles. For example, if I need a great cashmere jumper, I always go to John Lewis & Partners or M&S; for tailoring, LK Bennett and The Kooples; for coats and skirts, I go to Jigsaw; for dresses, Whistles; for skirts, H&M; and for shoes, Kurt Geiger. For everything else—and for one-off unexpected pieces—I regularly shop Massimo Dutti, Maje, Hobbs, Next, Warehouse, Russell & Bromley, and Office.”
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