Conversations about designer handbags typically revolve around one specific phrase: “It bags.” That saying has been less prominent recently, though, replaced by conversations that have turned to quiet-luxury bags that combine ease, subtlety, and quality craftsmanship without prominent logos. This isn’t to say that these bags are completely anonymous, though, despite a lack of branding. Rather, they have an “if you know, you know” quality in the form of signature clasps and silhouettes that only astute fashion observers would recognize.
Though there are a number of cult bags that fall into the camp of quiet luxury, Savette is a noteworthy newcomer. According to Net-a-Porter Market Director Libby Page, its sleek silhouettes are resonating with shoppers. With nearly 600 sales across Net-a-Porter in 2022, Savette is one of the only brands to successfully break into the luxury-bag market across the retailer in a long time—an impressive coup for a rising label that began in 2020. This signals a rise in the quiet-luxury category overall, as the label joins the leagues of investment brands such as Hermès, Khaite, Celine, and Prada that are as quiet as they are cool.
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