On Thursday, Zomato founder and CEO Deepinder Goyal tweeted a teaser of the company’s loyalty programme.
Back soon! ???? pic.twitter.com/Mm9o6bmbj8
— Deepinder Goyal (@deepigoyal) December 29, 2022
In June 2020, Zomato shelved its Zomato Gold programme for ‘Zomato Pro’. The new membership programme had several privileges and discounts for dining out and delivery.
Zomato said it signed up 50% more partner restaurants – across dining out and delivery — on Zomato Pro than it had on Zomato Gold.
In August this year it discontinued Zomato Pro, months after it shut down its premium loyalty programme Zomato Pro Plus, which was launched in 2021.
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ET reported previously that the
company was working on a new loyalty programme. The new offering from Zomato is set to take on rival Swiggy’s loyalty programme Swiggy One.
Last month, speaking at the company’s earnings call, Zomato’s chief financial officer Akshant Goyal said: “On loyalty programmes, we are aware of what the competition is doing, and we had one of our own, which we discontinued. It’s a business call. There are pros and cons of the kind of loyalty programme that is out there in the market today”.
He said the company was working on “something more differentiated”.
The company last month also rolled out Zomato Pay, through which users can make payments at partner restaurants from its app. The new service is live in 12 cities in India and the UAE, and Zomato said it plans to scale it rapidly.
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