“Video reach campaigns use Google AI to serve the best combination of ads, and improve your reach and efficiency on YouTube,” Google said in a blog post.
In addition to Shorts, the company is adding “In-feed video ads” to Video reach campaigns to bring more opportunities to connect with users’ audiences across YouTube.
With the integration of ads on Shorts, brands have found multiple ways to drive performance in their direct-response campaigns, the company added.
In addition to this, the video Google-owned video streaming platform has also introduced the YouTube Select Run of Shorts lineup. The company is adding the same technology that powers YouTube Select, allowing brands to reach 1.5 billion logged-in monthly Shorts users.
With this technology, users’ ads will appear alongside the most popular and relevant videos in viewers’ Shorts feed so their brand can stay top-of-mind as they scroll through their latest videos.
“With the new First Position on Shorts, piloting across YouTube Select, advertisers can also break through at the start of a viewing session. When a viewer opens YouTube Shorts and starts watching, your ad is the first one they will see. This lets you land a strong first impression in a highly immersive environment,” the company stated.
With this update to Video reach campaigns, users can upload a 60-second (or shorter) vertical video alongside other assets. For those who prefer to use existing horizontal creative, YouTube’s campaign setup tools include AI-powered features that automatically adapt and optimise videos for the vertical screen.
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