Arjun Banerjee, the agency’s talent and new ventures head, in a statement, said, “I remember when we became a part of the team with Yash and his long time friend and associate Prashant in March 2020, we created an informal group for communication and it was named ‘storm is coming’ that is the belief he is instilled in us, at a time when no one knew when will the filming of KGF2 will complete let alone release and be a monstrous hit.”
Further in the statement, Mr. Banerjee added that they are being ‘extremely mindful’ of who they associate with and wanted to give the right kind of message hence turning down the offer. “At this point, we as a team are looking at long-term partnerships only, whether it’s in the form of strategic investments, endorsements, or equity deals. Recently we declined a double-digit multi-crore offer from a pan masala brand and are going to be extremely mindful of who we associate with. Given his pan-India appeal, we want to use this opportunity to give the right kind of message to his fans and followers and invest our time and sweat with brands that have a conscience, are like-minded, and want to play the long game, just like the man himself,” the note read.
Yash’s ‘mindful’ decision, comes days after Bollywood star Akshay Kumar’s apology for the severe backlash he received for endorsing a pan masala brand.
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