The final of the inaugural season of WPL between eventual champions Mumbai Indians and Delhi Capitals saw more than 10mn new viewers tune in, JioCinema said in a press release on Tuesday. The OTT platform also claimed that the first season of WPL on JioCinema has delivered the highest viewership on any women’s events globally.
At the back of a robust content library along with exciting live action, JioCinema also clocked more than 50 minutes of watch-time per user per match on the WPL. In addition to 4K streaming, viewers enjoyed multi-cam setup, hype mode and the extensive panel of experts across multiple languages, helping the league surpass initial expectations and projections.
“Our vision is to nurture the WPL into the biggest women’s sporting league in the world, and this is a big leap in that direction. To see it already on its way to becoming the largest viewed sports event in the world in the first season is a remarkable feat and testament to the potential,” said Viacom18 Sports CEO Anil Jayaraj. “We’d like to thank our 50+ advertising partners that met us eye-to-eye on this vision, viewers who pushed us to raise the bar and deliver a world-class viewing experience.”
JioCinema, now available to Jio, Airtel, Vi, BSNL and all other subscribers, will live-stream the Indian Premier League (IPL) for free in 12 languages, English, Hindi, Marathi, Gujarati, Bhojpuri, Punjabi, Oriya, Bengali, Tamil, Telugu, Malayalam, and Kannada.
IPL 2023: All you need to know
The 2023 season of IPL commences on 31st March, with defending champions Gujarat Titans taking on Dhoni-led Chennai Super Kings at the Narendra Modi Stadium in Ahmedabad. All matches will be live on JioCinema for no cost this season.
The record-breaking viewership on WPL augurs well for the upcoming season of IPL as the official digital streaming partner will offer 16 feeds, including 4K feed, multi-language and multi-cam presentation, interactivity through stats pack, and play along feature for over 700mn + internet users.
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