With Yitty, Lizzo is Ready to Revolutionize Shapewear

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Shapewear is big business. Once a secret weapon of stylists and hidden beneath layers of fabric, foundation garments have moved into the spotlight. The success of game-changing brands like Kim Kardashian’s Skims has seen the category transform into a multi-billion dollar business, one uniquely poised to address the need for size inclusivity in fashion. One of Skims’ selling points is the XXS to 5X range, but yesterday’s announcement of Lizzo’s newly launched shapewear range goes a step further, offering sizes up to 6X.

Lizzo’s connection to the category is personal. The embarrassment and physical injuries she experienced while wearing girdles, Spanx, and corsets starting in middle school left an impression. “It was a painful experience that led me towards hatred of my body,” she shared on a live stream with her fans yesterday evening. “[They were] a tool used to make me feel shitty about myself; I couldn’t breathe, I would be sweating profusely, and [eventually] I just said fuck it.”

After quitting bras, shapewear, and other types of foundation garments for nearly a decade, Lizzo only reintroduced those pieces into her wardrobe once she stepped into the public eye. As she worked with stylists and fine-tuned her red carpet looks, the pieces became an essential part of her wardrobe. Still, she felt the need for improvement, and saw the potential of shapewear that could be incorporated into outfits instead of hidden. She began to reach out to potential collaborators. Still, pre-Skims and Savage x Fenty, few were willing to take a risk. “I was taking meetings, and people were not believing,” says Lizzo. “This was before a lot of the cool shapewear brands had launched, so they didn’t see the importance of the category. That was even more reason we should do it; people are still buying girdles, and they don’t need to be going through the torture that they’re putting themselves through.”

Partnering with activewear giant Fabletics on the project, Lizzo spent the last three years developing pieces that can be worn “underwear, outerwear, anywhere” and remove the stigma of items like items shapewear and the much-maligned granny panty. In addition, she wanted Yitty to be sustainable—65 percent of Yitty’s pieces are made with recycled fibers, and the packaging is 100 percent recycled—and full of the kinds of clothes she’d wear.

The result is a line that is as vibrant and unique as its creator. The initial range, which hits the internet on April 12th, begins with three drops. The first ‘Nearly Naked’ line hews close to traditional shapewear by enhancing the wearer’s curves. The second, ‘Major Label’, is sportier and designed to be incorporated into outfits a la athleisure. The third and final Yitty variant, Mesh Me, can be worn as underwear or part of an ensemble.

When sharing her picks—bright blue leggings, a patterned sports bra, and bike shorts among them—Lizzo focused on the versatility and comfort factor of Yitty’s pieces and how they connect with her broader mission. “Other than music, never have I ever been able to create something tangible that people can take home and use to make themselves feel more confident,” she says. “The confidence is from within. You put this on, and you tell yourself that you look good because I promise you, you’re going to feel good.”

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