All Its have innate taste, not so much effortless as entrenched, and taste is female currency, traded in clothes and interiors and locations for mini breaks. It sounds shallow and frivolous—it is shallow and frivolous—but our choices and desires, the things we covet versus the things we ditch, are integral to who we are and our senses of self. The patriarchy (not him again!) will have you believe this is all superficial, but it’s self-expression, pure and simple. Fashion moves through phases, and your personal style, your take on that, is your daily art form. Never underestimate the power of a great fit.
It girls do tend to be aesthetically similar, but I’m not even slightly rattled that the list is predominantly white, predominantly blonde, predominantly thin. There are exceptions to this trinity as we move historically through past Its and into present Its. Modern Its reflect our broadening idea of intoxicating pizzazz; white, blonde, and thin was a default setting for too long.
The It prefix isn’t damaging, but it is limiting. It girls want to outgrow their It-ness, in the same way funny people want to be seen as incredibly hot. (I’m already paging Dr. Freud, don’t worry.) It-girl professions become incidental to their auras, which sounds a bit reductive, but who among us doesn’t want to be arrestingly beguiling? It’s a poisoned chalice most of us would sip from if we could. People obsessed with my je ne sais quoi? Sign me up.
Culture has shifted. We’re all broadcasting all the time, famous in tiny circles of friends and followers. Once measured in Page Six column inches, those nebulous It qualities are more likely to be calculated in likes. I wonder if the idea of a big It girl is dying, fading from view like the northern lights? As people self-promote, as personal success becomes less and less about mass mainstream appeal, I can’t help but wonder: Are we post-It?
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