Westinghouse enters Indian TV market with 5 ‘made-in-India’ TV models, price starts at Rs 7,999 – Times of India

American consumer electronics giant Westinghouse has forayed into India and has launched five ‘Made-in-India’ TV models. The brand has entered into an exclusive licensing agreement with the Indian manufacturer Super Plastronics Pvt Ltd (SPPL). As per the licensing contract, Westinghouse’s manufacturing, branding, designing, packaging, and retailing supply chain will be handled by SPPL. The TVs will be available during the upcoming Amazon Great Indian festival sale.
The prices of the newly launched ‘W-series’ starts from Rs 7,999. The series includes a 24-inch Non-Smart LED TV and 4 Smart Android TV models – 32-inch HD Ready, 40-inch FHD, 43-inch FHD, 55-inch UHD.
The 24 Inch non-smart LED TV is priced at Rs 7999 which comes up with 20W speaker output, 2 speakers, Audio Equalizer, and Automatic Volume Level audio features, and has an HD Ready display of 1366 x 768.
The 32-inch HD Ready and 40- inch FHD smart Android TV is priced at Rs 12,999 and Rs 18,499. Both the devices are powered by Android 9 which has an ultra-thin bezel and comes with 24W speaker output, HDR, surround sound technology, 400 nits brightness, 2 speakers, 1 GB Ram, and 8 GB ROM.
The 43-inch FHD TV has an ultra-thin bezel and is priced at Rs 20,999. The model is powered by Android 9 which comes up with High Dynamic Range, 500 nits brightness, Surround Sound Technology, 1GB Ram, and 8GB ROM.
UHD 55-inch model is priced at 32,999 has an ultra-thin bezel powered by Android 9. The device comes up with 40W speaker output, offers HDR10, 2GB Ram, Surround Sound Technology, 500 nits brightness, 8GB Rom, and 2 speakers.
All the smart TV models have 5.0 Bluetooth, 2 USB ports, 3 HDMI ports, ARM Cortex A53 Processor. They come with in-built Chromecast and Airplay that supports 1000+ apps, access to more than 6000 apps and games like Prime Video, Hotstar, Zee5, Sony LIV, Google Play Store with 500,000-plus TV shows.