Well Intentioned: How Cher Stays in an Eternal Groove With Incense, Eyelashes, and All the Mark Ruffalo Movies

By Emily Ross On Jan 15, 2022

From mantras to meditation, mindfulness to manifestation, Well Intentioned offers an intimate look at how to make space for self-care in meaningful ways, big and small.

“I am the worst meditator in the world!” Cher tells me on a recent Zoom call ahead of the New Year. I can’t see Cher; her camera is turned off—a legendary move for an undeniable legend. But I have made it a point to keep my camera on so that Cher can see me, her lurk-courter, as I emphatically share that I too have a hard time meditating. (We have so much in common!) “I told Rinpoche that I was a terrible meditator,” she continues, “and he said ‘Oh, that’s okay. You’ll get there. You’ll get it in this life, or you’ll get it in the next!”

In this life, there is perhaps no one bigger than the 75-year-old icon who rose to stardom in the Sixties as a pop duo with her late ex-husband, Sonny, before becoming an Oscar-winning actor in the Eighties with a hot streak that included films such as Silkwood, Mask and an unforgettable turn in Moonstruck. That streak would continue into the new millennium with the dance anthem “Believe,” which finally earned her long-overdue Grammy Awards acknowledgment. The woman literally can’t stop influencing, which has not been lost on MAC: the storied makeup brand has cast Cher as the co-star of this month’s #MACChallengeAccepted social campaign, which dares us to expect its cult-favorite, performance-based products to work as hard as we do.

“I was mesmerized by makeup from the time I can remember,” Cher says, sharing that one Halloween, when she was about seven years old, her mother, Georgia Holt, wrapped her in a dress made from a peasant skirt and put makeup on her for the first time. “I was more excited I think than I ever was as a child,” she recalls with a laugh. The makeup obsession stuck—”I have spent more years than you probably have been alive in makeup,” she jokes—and so did her close relationship with her mother. “I call my mom, and that’s important to me,” Cher says of just one of the things she considers an essential part of her self-care routine below, which includes watching plenty of Mark Ruffalo movies.

1. Bat Your Lashes

“I met Sonny when I was 16, and I have been famous my entire life, so I have spent years in makeup. I did 300 shows in a year-and-a-half, or I guess two years, so I was in makeup pretty much constantly, and my makeup for stage, it’s pretty hardcore. I don’t wear much makeup if I’m not doing something, but I have to say, the thing that I’m never without are eyelashes. On stage, I only ever use MAC eyelashes, and then I just naturally gravitated into the smaller ones when I’m not on stage. I actually love it, it’s fun. But sometimes you kind of want to get out of your makeup, you know? And just be fresh. And that’s OK, too.”

2. Create Your Own Sanctuary

“I love incense. I’ve got this big sand thing with a really beautiful metal base and I stick my incense in there, and it’s really great. I still have my own incense that I made. I had a catalogue—look it up—it was called Sanctuary. Babe, I was so ahead of my time it was unbelievable! I had an incense that I had made in Japan that my friend turned me onto, and I had an incense burner made like one my Mom gave me: this bronze woman who was laying down on her stomach with her legs outstretched and her arms outstretched and a little bowl in her arms. So anyway, I put it in my catalogue, too. It was a gothic catalogue, but it really wasn’t gothic. I collected things from all around the world, and I curated it myself and went all over—I bought all the products myself. I think if it happened now, in a new fashion, it would be a big hit. So yes, I love incense and I usually burn it.”

Rare and Collectible Cher “Sanctuary” Fall/Holiday 1995 Catalog

3. Practice Passive and Active Helping

“I wish that I journaled, and I’m actually supposed to! And I just. Can’t. Get. Into. It. I just can’t get there, you know? I have great intentions and I’ll write for like three days, and then I’ll just misplace the book and I won’t be interested in finding it. But there’s one meditation that says, ‘May all beings be free from suffering and the causes of suffering and find true happiness,’ and I think that’s my favorite thing to kind of focus on—I think it’s really important. Because my life is so easy, and people have such hard lives, you know? So you have to be actively helping people, and you have to be passively helping by just putting it in the universe.”

4. Challenge Yourself Physically

“I work out because it’s just part of who I am, and when I don’t do it, I don’t feel very well. I don’t feel like myself, and I don’t feel young. This is not a big thing, but it’s kind of a big thing for me—this is how silly girls are, okay? I bought a whole bunch of hot pink Alo yoga mats, and then these beautiful Alo blue blocks, and it just looks so great. I love neon colors, so I’ve got neon mats downstairs now. I just did yoga with [my son] Elijah, and it (laughs) it was a bitch, and he was sailing through it, which reminded me that I have got to start my yoga again. I’ve been doing other exercises that I love, but you know, yoga is a challenge and I have to challenge myself!”

Alo Yoga Uplifting Yoga Block

5. Experience Your Media

“Right now, I’m really into audio books because it’s like you just have to lay there and someone tells you a story. I’m listening to Anderson [Cooper’s] book about his mom, and it’s really great, but also this book about Clementine Churchill. She was the most extraordinary woman ever. But films—I mean, music and film—can make you have the feeling of what another person is going through. You don’t have to go through it yourself, but you can relate. Happiness, sadness, joy. You see all these different artists and they bring it to you in a different way, and the feeling is overwhelming. I was watching Dark Water last night, and Mark Ruffalo is brilliant in it. I love him. I wrote him a text about how great he is, and I was telling him things that he does when he’s in a movie, like in Spotlight. I said, ‘And then you leaned forward, and talked too much, and you started your character like that, but then I saw the changes you made, subtle changes.’ It’s interesting to watch an actor that you really enjoy and see how they’re creating their character, and the subtleties. And watching Meryl [Streep], when I worked with her, was so interesting. You make people feel something, and it’s like they’re having the experience without having the experience. There’s this movie called Old Henry, and it’s so genius but in the most subtle way. If you see this movie you’re gonna go, ‘What is she talking about? This is a Cher movie? I don’t think this is a Cher movie!’ But you’d be surprised what a ‘Cher movie’ is.”

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