For the occasion, Gigi Hadid stepped behind the camera to shoot the campaign full of short printed dresses and skirt sets, washed denim baker boy hats, and playful clogs. Op-art checks mixed with psychedelic flowers inspired by the work of artist Bridget Riley, especially on costs and little day dresses. “Op Art worked as a great source of inspiration for this collection specifically because the thesis of that visual movement was that things aren’t always as they seem,” adds Karefa-Johnson. “I like that Op Art forces the viewer to investigate beyond the first glance and that every time you look at a work, your brain is trying to decode what it’s seeing. That’s what I love in fashion— the not-so-obvious, dare I say it… the mysterious!”
The imagery shows there are many ways to pair your prints, but for Karefa-Johnson, it goes even further than that: “In the campaign, we shot a lot of the pieces as they were designed to be worn but, so many of the printed silks are so malleable they can be worn in a million ways,” she says. “I loved the idea of silk scarves being a heavy influence in the collection, because as Black women they were always present in my family as protective styling tools for our hair but also worn as accessories.” Scarf tops, a scarf shirt, and a scarf dress were all there, but bright printed large square scarves tied around the neck and across the back as midriff-baring halter tops are the stylist’s favorite hack for donning the collection in an unexpected way.
Karefa-Johnson’s favorite piece from the collection? Any of the vibrant, statement-making outerwear. “It can easily elevate a t-shirt and jeans, or pair beautifully with a contrast printed dress,” Karefa-Johnson plans to pair it with the silk scarf dress herself. “Very trippy and weird but also elegant. My vibe in a nutshell.”
It’s clear that any piece from the collection would lend a very of-the-moment maximalist look, even for the more minimally understated fashion peacocks within us all. Shop the collection below.
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