Vogue’s List of the Best Denim Brands to Shop Now and Always

Every day is a good day when you wear your favorite jeans. But before you found the one, you likely had to sort through the many denim brands on the market and engage in a try-on-and-error journey. When you know who makes your very perfect pair of jeans, the task becomes all the easier.

Some labels put an emphasis on sourcing durable vintage fabrics that won’t lose their shape over time, while other bands focus on offering a customized fit by weaving elastic fabrics into more structured cotton fibers. In addition to fit, there are also the ever-evolving silhouettes, cuts, and colors ways to consider.

Without getting too technical, we’ve rounded up the best denim brands to keep on your radar. Whether you’re looking for a steal from the Gap (Our Accessories Director can’t stop singing this pair’s praises) or are ready to invest in a high-quality option from Khaite, there’s something for everyone just ahead. Be sure to bookmark this page and add these labels to your fashion vocabulary before your next shopping rendezvous.

If you’re looking for a pair of jeans with sophisticated ease, California cool vibes are woven into every denim piece by Boyish.

Boyish The Ziggy in Sunrise

Boyish The Charley jean in Greed

No need to borrow from the boys. Raye specializes in androgynous fits—like these perfectly baggy styles.

Raey fold organic-cotton dad baggy boyfriend jeans

Raey crop organic-cotton straight-leg jeans

While Mother has expanded into a full ready-to-wear collection of clothes, it’s their jeans that keep us coming back for more. Maybe you’ve seen this label’s coveted denim threads on stars like Meghan Markle and Katie Holmes.

Mother The Runaway Step Fray jean in Not Guilty

Mother high-waisted Rider Skimp jeans

Frame

For handcrafted denim, turn to Frame. The label pays close attention to detail—like subtly emphasized seams and refined, barely-there distressing.

Frame Le High Straight in Billups

Frame Le Italien Flare in Rinse

Vintage lovers, this one’s for you. Just as the name suggests, Re/Done takes retro silhouettes and updates them with a modern twist. We’re also giving bonus points for the eco-friendly system used in the dying process to minimize water waste.

Re/Done ’90s Loose Fit jeans

Re/Done ’90s High Rise Loose Fit Jeans

If you like the way stretch jeans mold to your body but are in the market for something that deceptively looks as structured as a vintage pair, Gap’s beloved jeans are sure to become a fave.

Gap High-Rise Cheeky Straight jeans with Washwell™

Gap Sky High straight leg jeans

For timeless, effortless silhouettes, look to Rag & Bone to expand your denim collection.

Rag & Bone Dre Ankle Slim Boyfriend jeans

Rag & Bone Dre Low Rise Slim Boyfriend jeans

Everlane has become a go-to for jeans created using renewable energy and air drying techniques that cut down on CO2 emissions.

Everlane The Way-High jean

Everlane The Curvy ’90s Cheeky jean

Khaite

A prim and polished pair of jeans from Khaite will elevate those casual moments.

There’s no better brand to turn to for vintage’ 90s-inspired jeans than Agolde; the label ruled the decade and is continuing to breathe new life into the iconic, easy-going silhouette.

Agolde Balloon high-rise tapered jeans

Agolde ’90s Pinch Waist high-rise straight-leg organic jeans

With sizes ranging from 00 to 32, Good American has prioritized creating jeans with nearly every body shape in mind since day one.

Good American Good Legs high-waist skinny jeans

Good American Good ’90s high-waist wide-leg jeans

For jeans with a chic French twist, turn to L’Agence’s luxuriously constructed denim pieces.

L’Agence Marguerite cropped high-rise skinny jeans

L’Agence Margot cropped high-rise skinny jeans

While sustainability is at the forefront of Jeanerica’s design philosophy, it’s the timeless silhouettes that’ll keep the brand’s creations in rotation for years and years to come.

Jeanerica Pyramid high-waist flare jeans

Jeanerica Eiffel high-waist bootcut jeans

Get all of your premium casual needs from Citizens of Humanity. And if you love stretch, the brand’s elastic jeans are made to withstand several washes.

Citizens of Humanity Libby high-rise bootcut jeans

Citizens of Humanity Libby organic high-rise jeans

Don’t forget about American Eagle’s tried-and-true blues. The label is responsible for creating some of the most comfortable jeans around.

American Eagle stretch crossover highest-waist mom jean

American Eagle baggy mom jean

Join fans Kate Moss and Rosie Huntington-Whiteley, and get the model-off-duty look with a pair of Goldsign jeans.

Goldsign The Peg high-rise tapered jeans

Goldsign Morgan high-rise straight-leg jeans

Tokyo-based brand Tu es mon Tresor doesn’t skip out on any details while creating its hand-finished jeans, which are manufactured in Japan.

Tu es mon Tresor Emerald rigid high-rise cropped straight-leg boyfriend jeans

Tu es mon Tresor Carnelian rigid high-rise straight-leg cuffed jeans

You can build the backbones of your wardrobe with R13’s basics—like its reliable hoodies, cozy flannel shirts, and—the reason why we’re here—its coveted jeans.

R13 distressed boyfriend jeans

R13 distressed boyfriend jeans

Here’s proof that jeans don’t have to be boring. Made in Tomboy plays with pleats and standout stitching to add an interesting twist to its denim creations.

Made in Tomboy Felisa high-rise wide-leg jeans

Made in Tomboy Enea high-rise wide-leg jeans

For jeans crafted in Los Angeles, turn to Slvrlake’s tailored denim pieces, which come in a plethora of colorways.

Slvrlake Savior high-rise straight-leg jeans

Slvrlake Hero cropped high-rise straight-leg jeans

Keep up with the latest and greatest, by shopping Grlfrnd’s on-trend selection of jeans.

Grlfrnd Bella low-rise boyfriend jean

Grlfrnd Hailey low-rise slim boot jean

Nothing goes to waste in E.L.V. Denim’s jean-making process. Deadstock and straps are given new life in the brand’s sustainable creations.

E.L.V. Denim The Contrast boyfriend jeans

E.L.V. Denim The Twin cropped straight-leg jeans

Once a trend now a closet staple, 7 For All Mankind’s jeans have staying power that’ll withstand the test of time.

7 For All Mankind B(AIR) Authentic Denim Dojo jean in fate

7 For All Mankind The Skinny jean in Libra Blue

There’s nothing like a classic, and Levi’s trustworthy styles have truly withstood the test of time. Give its iconic 501’s a try or test-drive its newer dad jeans styles.

Levi’s high-waist dad jeans

Levi’s Authorized Vintage 501 Original slim straight-leg jean

If buttery soft jeans are on the top of your wish list, look no further. Madewell’s denim finds have become synonymous with comfy jeans.

Madewell The Mom jean in Foster Wash

Madewell The Perfect Vintage straight crop jean in Edendale Wash

Whether you’re headed out to dinner or running errands, you’ll find a style to fit every moment in AG’s collection.

AG Deven high-waist wide-leg jeans

AG Alexxis High Waist Straight Leg Jeans

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