Viral Now: Swiggy Takes Clever Dig At Zomato, Blinkit’s Campaign; Twitter Reacts

When it comes to popular food brands, each one has a unique and quirky social media strategy. These brands run several marketing campaigns talking about food, witty puns and so much more to engage audiences and attract customers. Food delivery application Zomato recently ran a funny campaign with grocery delivery application Blinkit. The format was widely appreciated and several other restaurants and fast-food chains even gave their own spin to it. However, Swiggy had a clever comeback to offer to Zomato’s marketing campaign. Their post won many reactions online. Take a look:

you don’t need 50 apps to order doodh and kheer ???? https://t.co/TquWWBYtpM— Swiggy (@Swiggy) January 17, 2023

(Also Read: Swiggy Delivery Agent Uses Another App To Deliver Coffee; Leaves Internet In Splits)

The campaign by Zomato stated that if you would demand kheer, they would deliver it. “Kheer mangoge, kheer denge,” read the reassuring billboard. Meanwhile, Blinkit stated, “Doodh mangoge, doodh denge,” referring to their delivery application which would deliver groceries to your doorstep. But Swiggy, which is called a competitor to Zomato, gave a different take to this campaign. In response to a tweet by financial app Fi, Swiggy completed the statement “Just saying that it’s 2023, you don’t need 50 apps for”. “You don’t need 50 apps to order doodh and kheer,” read the tweet by Swiggy, taking a subtle and clever dig at Zomato and BlinkIt’s campaign.

A number of users reacted to the hilarious tweet by Swiggy. “What a shot Swiggy, what a shot,” wrote one user in the comments while another said, “Shots fired!” “Zomato be like: Dil se bura lagta hai bhai, [I feel bad from the bottom of my heart],” said another user. A number of other brands such as SnapDeal and ZeptoNow also chimed in with their responses.

Take a look at the reactions:

You don’t need 50 apps for doodh, cheeni, rice or a pochha incase the kheer spills????????— Zepto (@ZeptoNow) January 18, 2023

Texting…. Just why?— Bear-In-Arms ???????????? (@deshkibhaloo) January 17, 2023

Banking.— Bhagyesh Pawar (@BhagyeshPawar3) January 17, 2023

will need 50 apps to recover from this ???? pic.twitter.com/Pah8611PIn— Fi (@Bank_on_Fi) January 17, 2023

In reality, you don’t need an app at all. The same Twitter works on the web, mobile, or app. It’s a preference and ease of use.— Abinash Mohanty (@abinashmohanty) January 17, 2023

Yeah no point ordering from you, since you dont know what exactly to deliver— Roy (@Roy95437672) January 17, 2023

Just saying that it’s 2023 you don’t need 50 ingredients to cook something delicious????— Ajay Chopra (@mchefajaychopra) January 18, 2023

What did you think of the clever dig by Swiggy? Tell us in the comments.