Sachidanand will lead the company’s business operations including product development as Niro looks to further bolster its credit and other financial offerings. He has more than 25 years of general management and product leadership experience, predominantly in early-stage fintech environments.
As a member of Gain Credit’s executive management team, he served as general manager of Drafty, a UK online consumer lending business; and then as CEO of Synapi, Gain’s ‘Software as a Service’ start-up which he co-founded.
He holds an MBA from London Business School and undergraduate degrees in business and engineering from the University of Pennsylvania.
“Embedded finance represents the future of fintech globally and it’s amazing to see the potential in India in particular – driven by a huge, highly digitised, and yet significantly underserved consumer base… Over the past year alone, Niro has expanded credit penetration across 200+ cities in India through its unique offerings geared to both platforms and borrowers. I’m delighted to be joining at this pivotal stage of the company’s journey, and am energised by the prospect of helping Niro through its scale-up phase and beyond,” Sachidanand said.
“Vijay comes to us with deep expertise as both a general manager and product leader in fintech. He has scaled numerous technology and credit businesses from 0-1 in the course of his vast professional experience working with some of the biggest names in the fintech ecosystem. We are super excited to work with him to continue expanding Niro’s growth trajectory in FY23 and beyond,” said Aditya Kumar, cofounder and CEO of Niro.
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