US brand Patagonia purchases khadi denim Fabric worth Rs 1.08 crore from Gujarat

US brand Patagonia purchases khadi denim Fabric worth Rs 1.08 crore from Gujarat

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Khadi has taken a big stride in the global fashion arena. US-based world’s leading fashion brand, Patagonia, is now using handcrafted Khadi Denim fabric for making Denim apparels. Patagonia had purchased nearly 30,000 meters of Khadi Denim Fabric worth 1.08 crore rupees from Gujarat.

This new initiative of Khadi and Village Industries Commission, KVIC is not only creating extra man hours for Khadi artisans of Gujarat but is also fulfilling the Prime Minister’s dream of “Local to Global.” The purchase of Khadi Denim by Patagonia has created additional 27,720 man days of work for Khadi artisans. The order was placed in October last year and the same was executed in 12 months’ time as per the schedule, in October this year.

KVIC Chairman Vinai Kumar Saxena said Khadi has evolved into the most fashionable and trendsetting wearable even as it retains its original values of being the most sustainable and eco-friendly fabric in the world. He said Khadi Denim is the only handcrafted Denim fabric in the world which has gained wide popularity in the country and abroad. He added that Khadi Denim is increasingly being used by leading fashion brands owing to the superior quality, comfort, organic and eco-friendly qualities of the fabric. 

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