Twitter rolls back its decision to force you into the out-of-order timeline
Last week, Twitter introduced one of its worst product decisions in a while: the service would default to showing the algorithmically served Home feed while the reverse-chronological Latest feed was accessible in a separate tab. The change, which was available first on iOS and was set to arrive “soon” on Android and the web, made it more difficult to view tweets in chronological order. Following significant pushback, Twitter announced Monday that it would be reverting things to the way they used to be.
“We heard you — some of you always want to see latest Tweets first,” Twitter said in a tweet on its support account. “We’ve switched the timeline back and removed the tabbed experience for now while we explore other options.”
We heard you –– some of you always want to see latest Tweets first. We’ve switched the timeline back and removed the tabbed experience for now while we explore other options. https://t.co/euVcPr9ij6
— Twitter Support (@TwitterSupport) March 14, 2022
Some users shared criticism of the change almost immediately after its March 10th announcement, as the Latest feed is preferred to the Home feed for many. The out-of-sequence Home feed can, at times, be confusing, especially for people who use Twitter for updates during a breaking news event like the war in Ukraine. However, two Twitter execs noted in replies to Verge contributing editor Casey Newton that they would be working on the problem, and it appears that the original change won’t be going through as planned.
The constant forced reversion to the home timeline is Twitter’s worst product decision in ages. I’m here for the latest tweets, not the greatest tweets!
— Casey Newton (@CaseyNewton) March 12, 2022
“We take feedback seriously, and in this case, we heard the new pinned Home & Latest wasn’t giving you the level of control over your timeline that you want,” Twitter spokesperson Shaokyi Amdo said in a statement to The Verge.
However, based on what the execs said, it seems Twitter may be investigating other possible changes to the timeline in the future. “Giving people choice and control over their Twitter experience is super important,” Twitter’s newly named VP of consumer product, Jay Sullivan, said in a reply to Newton on March 12th. “I’ll be working on this. Stay tuned.” Sullivan added that he was hoping the platform could achieve “a nice balance for all.”
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