Sharing his excitement over the project, Sonal Dabral, the director, described the story as being “progressive. sensitive … full of wit and observational humour, a hallmark of Twinkle Khanna.”
The ad filmmaker added: “I couldn’t have asked for a better debut as a feature film director. I’m looking forward to bringing this story to life in a way that will not only inspire people, but also be loved by all.”
Talking about the story’s journey, Twinkle said: “‘Salaam Noni Appa’, from my second book, is loosely based on the relationship between my grandmother and her sister. It was first adapted into a lovely play.”
Commenting on the development, Sameer Nair, CEO, Applause Entertainment, said: “We’re absolutely thrilled to adapt ‘Salaam Noni Appa’, a delightful story that defies convention, with Twinkle’s irrepressible wit, and her distinctive gaze on love, life and relationships.”
In a joint statement, producers Tanuj Garg and Atul Kasbekar of Ellipsis Entertainment promised that the film “will leave you with a warm, fuzzy feeling.”
They added: “In line with our track record of identifying the best directorial talent from advertising, we’re delighted to have leading ad-man Sonal Dabral helm the film.”
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