Troy Aikman promotes his beer while taking a shot at declining Bud Light after Dylan Mulvaney mess

Pro Football Hall of Famer Troy Aikman has mocked Bud Light during the promotion of his own light beer product.

The Anheuser-Busch brand has suffered severe damage – both fiscally and reputationally – after using transgender woman Dylan Mulvaney as the face of its most recent marketing campaign. 

Aikman released a video to Twitter this week ostensibly taking aim at the descending beer brand — so much so, it is now being given away for free.

‘AUTHENTICITY MATTERS,’ Aikman wrote alongside the video. ‘Lately there’s been a lot of talk about beer companies and not nearly enough conversation about what really matters – the beer itself. 

‘Some brands are taking shortcuts to gain consumers. We’re committed to producing a first-class product. No hidden agenda. No distractions.” Simply put,  it’s ‘just great f****** beer’, according to Aikman.

Since April 1, when Mulvaney posted the ad with Bud Light,  the company has consistently been declining with its market value decreasing by an extraordinary $15.7billion in that time

The Monday Night Football commentator told TMZ Sports his beer will not be politicized or visibly agenda-driven in the way Anheuser-Busch, Miller Lite and others have. 

‘I think there are a lot of companies out there that want to tell everybody who they are, or what they are about, and they’re not focused on the product itself,’ he said. 

‘We wanted to get the message out there if you’re tired of all these points of view by all these big companies and you just want a company that’s focused on what it is that they do.’ 

Anheuser-Busch has seen its market value plunge $15.7billion since the disastrous campaign with Mulvaney began on April 1.

In the latest scramble to return to the good graces of customers, Bud Light revealed a new promotion called the US Budweiser Family Memorial Day Rebate online.

The rebate promises an amount ‘equivalent to the purchase price of one 15-pack or larger, up to $15’ of Bud Light, Budweiser, Budweiser Select or Budweiser Select 55 paid via Anheuser-Busch Digital Prepaid Mastercard.

Troy Aikman, picture here in September 2021, has often voiced his opinions with great candor 

The Mulvaney deal came after the brand’s ousted marketing chief Alissa Heinerscheid said she planned to update the ‘fratty’ and ‘out of touch’ branding. 

Clearly, Heinerscheid was the one out of touch, evidenced in her sudden leave of absence and subsequent replacement.

Aikman’s comments will ring true with those who also enjoyed his comments – which were naturally offensive to a select group during the NFL season. 

The former Cowboys quarterback urged the league to ‘take the dresses off’, in a metaphorical expression for the softening of the once-viciously violent game. 

‘My hope is the competition committee looks at this in the next set of meetings and, you know, we take the dresses off,’ Aikman said after a dubious roughing the passer call by Chris Jones on Derek Carr back in October. 

Following a traditional and social media hysteria, Aikman apologized for the comments, labeling them ‘dumb remarks.’