Toys: Amid a flurry of deals, consumers snap up products during Amazon Prime Day; 14% more members shopped this year – Times of India

NEW DELHI: Consumers snapped up large appliances, smartphones, electronics, toys, bags and shoes on Amazon which had a flurry of deals in store for scores of its users during its two day Prime day which ended on July 16. Toys, for instance, recorded the highest ever single day sales and the platform claims to have sold an average of 1.8 toys every second. Prime members from across 98% pin codes of India shopped most for front load washing machines, headphones, apparels, shoes, luxury beauty products, smart phones and baby products, the company said in a statement.
With inflation continuing to be tricky, consumers not surprisingly took to e-commerce platforms to scout for pocket friendly deals and add products to their shopping carts. This Prime Day, the seventh one since Amazon’s foray into the country, saw the highest engagement with 14% more members shopping than last year’s Prime Day event. “A peak of 22,190 orders were placed by Prime members in a single minute – highest ever for a Prime Day event,” the company said.
About five smartphones got sold every second with 70% of the demand coming from Tier two and three cities. Newly launched smartphones like OnePlus Nord 3 5G, Samsung Galaxy M34 5G and Motorola Razr 40 Series found favour with Prime members who added them to the shopping bags. In Fashion and Beauty, members ordered a new pair of shoes every 0.4 second, purchased handbags every 1.6 second, helped by deals across top brands.
“Prime is very democratic across the country and as it increases in size, how you cater to the customers changes. We started in 2017 with about a 100 launches, this year we had 45,000 launches. About 2,000 of these launches are from Indian small and medium businesses,” Akshay Sahi, Director, Prime and Delivery Experience at Amazon India told TOI.
To keep up with the demand, Amazon stepped up its deliveries. One in three orders in metros were delivered before Prime Day got over, and one in two orders across most Tier one and two cities were delivered in less than two days. For Amazon, what also works towards getting more users to transact on the platform is Prime Video’s expansive repertoire of content. This year, for instance, viewers from 4,490 cities and towns across the country tuned in to watch the Prime Day titles.
Small and medium businesses (SMBs) also cashed in on the event—SMBs received 20 orders every second during this Prime Day. Over 90,000 SMB sellers received orders from Prime members across more than 19,000 pin codes across India. “The evolution of SMBs being a pillar of Prime or Prime Day specially also kind of has happened over the last two to three years,” Sahi said.
45% of Prime members shopped with Amazon Pay of which 82% were from Tier two & three cities and towns. “In the metros, almost everybody has adopted e-commerce. Now, it’s about getting more share of wallet. In tier two, three cities, you still have people building trust and joining e-commerce. And we continue to see this for Prime,” Sahi added.