Taking to social media on Wednesday, the radio and TV personality announced she was thrilled to partner with the only insurance made for women – 1st For Women.
Anele Mdoda signed a deal with 1st For Women. Picture: @Anele/Twitter
JOHANNESBURG – Award-winning radio and TV personality Anele Mdoda has announced a partnership with top insurance company, 1st For Women.
Taking to social media on Wednesday, she said she was thrilled to partner with “the only insurance made for women.”
She said she wants to spread a message of being fearless, and empowering South African women to live a life free from fear.
I’m thrilled to announce that I have partnered with the only insurance made for women,1st for Women,to spread a message of being fearless and in turn, encourage SA women to live a life in which their fears do not hold them back.I look forward to the fearless times! @firstforwomen pic.twitter.com/zs8LiDam71
‘ Anele Mdoda (@Anele) March 8, 2023
As part of the partnership, Anele will voice the TVC, champion messaging, and oversee activations for the campaign.
Following the news, people said they were ready to join 1st For Women, while others said they were considering coming back
Surely I should change my current insurance? It only makes sense to move to @firstforwomen now ????
‘ Noni Khumalo (@Noni_Khumalo) March 8, 2023
Get cover wig care! Get first for women!! I wish you were around before I left. Let’s see maybe I’ll come back
‘ ????Lady T???? (@E_Thokozile) March 8, 2023
At some point South Africa will have to appreciate women like Anele Mdoda not because they have been making however reason being they are making their mark and still inspiring women to make positive change. My point is recognize them whilst they are still active legends presently
‘ Mr Mabuza Sir… (@BaneleMabuza17) March 9, 2023
Well this is a perfect match!! If there is one fearless woman who is unapologetically herself at all times, it’s you!! Congratulations mama, keep going!! ⭐️⭐️⭐️????????????
‘ Lulo (@Like_Lulo) March 8, 2023
To be honest I have done quotes apart from outsurance the second most expensive insurance is this one. I support you but not this insurance at all
‘ noma (@toobeelee) March 8, 2023
In the words of Seugnette van Wyngaard, head of the 1st for Women, Mdoda embodies the word fearless.
“She’s an icon of courage and unapologetic confidence. We are excited to work with her to empower SA women to change their narrative from one of fear, to one of fearlessness.”
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