TikTok Made Me Buy It: The Liquid Blush That Gives Me Juicy, Sculpted Cheeks

In pursuit of the juiciest of glows this summer, I’ve come to find that Rare Beauty’s liquid blush isn’t the stuff of TikTok legend for nothing. As someone who likes to wield blush with Way Bandy levels of enthusiasm, it’s become my go-to for a radiant pop of color on the cheeks—and beyond.

Rare Beauty’s viral Soft Pinch formula, which has received the tick of approval from major beauty players including Mikayla Nogueira, is lauded for its texture. It’s a soft, powdery liquid with just the right amount of slip for an ease in blending that achieves that ever-coveted, melts-right-in finish. As TikTok users emphasize, it’s highly pigmented; a tiny dot at the center of the cheeks is all you need to start, and you can blend it out with your fingertips or a foundation brush, like the brand’s popular Liquid Touch tool. One layer blended into the apples of the cheeks supplies a bright, ultra-flattering wash of color. But that’s just the beginning of what you can do with this liquid blush according to TikTok. 

As a draping (i.e. blush contouring) enthusiast, I often like to blend out my blush further along the highs of the cheekbones, all the way up to the temples, for a more sculpted, face-lifting glow. You can also use it as creamy liquid eyeshadow or even mix the warmer, tawnier shades like muted peach Joy into your concealer to help color correct unwanted tones as creators like Spencer (@paintedbyspencer) and Alissia (@makeupbyalissiac) have inspired millions of followers to do. Only adding to Soft Pinch’s allure is its range of shades, hailed as both striking—think: cool mauves, warm terracottas, and true reds and pinks—and flattering across different skin tones.

Rare Beauty Soft Pinch Liquid Blush

Rare Beauty Liquid Touch Foundation Brush

While I’ve been wearing a swish of Rare Beauty liquid blush everywhere from the office to evenings out, I suspect that its vibrant, long-wear pigment will be especially appreciated on the beach this summer. It does, after all, pass the ultimate test: living in perfect harmony with my all-business SPF 50 (*Insert handshake emoji here*)—a feat not to be taken lightly.