TikTok Made Me Buy It: The Clean Foundation That’s Like Your Skin But Better

When TikTok talks of the best beauty products, we listen—especially when it’s a game-changing complexion product. This time it’s a viral, clean foundation that is officially my summer go-to: the Kosas Revealer Foundation which flawlessly merges the best of skin care and makeup benefits.

“This is absolutely beautiful,” exclaim’s Rocio Soria during her review. As one of TikTok’s leading beauty influencers, her stamp of approval means a lot to the internet community. After noticing the foundation garnering acclaim on the app for its impeccable performance, she decided to test for herself—even going as far as wearing it to the gym. Though she admits she typically hates wearing makeup while working out, her look seemingly hadn’t budged after her session and 11 hour wear.

Kosas founder Sheena Yaitanes explains that the Revealer Concealer was the inspiration for the new foundation. Adored by TikTokers and celebs alike (Samara Weaving and Emmy Rossum to name a few), the concealer generated a cult following for its creamy texture, hydrating formula, and ability to veil dark spots and redness. While it was crafted for targeted areas of the face, Yaitanes eventually noticed her team around the office would sport a full face of concealer in lieu of foundation entirely. And so, she sought to create a complementing full face solution to “target the entire tone of your skin, overall clarity, brightness, firmness, and lifting.”

But as many of us can attest to, finding the right foundation for your skin type is an emotionally charged experience—a pain point that Yaitanes wanted to address: “I wanted to fall in love with the whole process of applying foundation,” she tells Vogue. And as someone who avoided foundation at all costs for years, hearing this was music to my ears. Thanks to post-blemish acne scarring and a bit of hyperpigmentation, I’m not typically partial to the lightweight, skin tint formulas that have taken over in recent years as customers look for effortless, skin-nourishing makeup solutions. However, the fuller coverage options hadn’t spoken to me much either—often feeling way too cakey, or being overly matte or dewy. I craved a solution that not only veiled my imperfections but felt like skin.

So, when I saw Kosas’s new clean foundation making rounds on TikTok I hesitantly obliged. But, boy was I in for a treat: this is easily the best foundation I’ve tried in a long time—most notably for the resulting finish. Revealer Foundation delivers a natural, satin-like finish that blends like a dream for the ultimate “your skin but better” appearance while also smoothing skin texture and minimizing the look of pores. Vogue’s Samantha Sussman, who was also influenced by TikTok, is a fan of the Revealer Foundation now too for its “amazing blur effect.”