Bluetooth-based tracking devices aren’t really new. Apple makes them as do Tile and Samsung. However, it looks like soon Google could be in the fray as well. According to a report by 9to5Google, which cites Android researcher Kuba Wojciechowski, Google is working on a rival to the Apple AirTag.
As per the researcher, Google has been working on the tracker and has internally codenamed it as “Grogu”. The researcher also notes that Google’s Nest team is working on the development of the tracking.
There are other codenames also given to the device, which include GR10 and Groguaudio. The second name does hint at the possibility of the tracking device featuring a speaker.
Google has been working to improve the Find My Device app as it already has millions of Android devices across the world. These can be used to locate lost or stolen phones with the help of the tracking device.
Google also put the ultra-wide band connectivity in the Pixel 7 Pro, which also hints at using the tech to find lost/stolen phones. But it can be used to work in tandem with a tracking device.
The challenges of having a tracking device
As good — and effective — the AirTag are they often court controversy every now and then. There have been incidents when people have complained about — not just AirTag — tracking devices being used by stalkers. Google was also reportedly working on a feature called Unfamiliar Device Alerts which would let users know if there are any trackers nearby.
All this does indicate that a tracking device from Google could very well be in the works. It’s not clear when Google could launch this device. But it has been steadily growing its Pixel ecosystem of devices and a tracking device could very well be the next addition to it.
As per the researcher, Google has been working on the tracker and has internally codenamed it as “Grogu”. The researcher also notes that Google’s Nest team is working on the development of the tracking.
There are other codenames also given to the device, which include GR10 and Groguaudio. The second name does hint at the possibility of the tracking device featuring a speaker.
Google has been working to improve the Find My Device app as it already has millions of Android devices across the world. These can be used to locate lost or stolen phones with the help of the tracking device.
Google also put the ultra-wide band connectivity in the Pixel 7 Pro, which also hints at using the tech to find lost/stolen phones. But it can be used to work in tandem with a tracking device.
The challenges of having a tracking device
As good — and effective — the AirTag are they often court controversy every now and then. There have been incidents when people have complained about — not just AirTag — tracking devices being used by stalkers. Google was also reportedly working on a feature called Unfamiliar Device Alerts which would let users know if there are any trackers nearby.
All this does indicate that a tracking device from Google could very well be in the works. It’s not clear when Google could launch this device. But it has been steadily growing its Pixel ecosystem of devices and a tracking device could very well be the next addition to it.
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