This is what Nothing has to say on ‘#DearNothing controversy’ – Times of India
https://t.co/MnUcqnaj4N
— Manu Sharma (@buildingnothing) 1657726497000
We are overwhelmed by the love and response we have gotten so far. Phone (1) is our first smartphone. We are constantly learning and unlearning as we go along in this journey.
We believe in having transparent and respectful dialogues; be it with our community, consumers, partners or media friends. In the light of the recent events, we want to set the record straight
* For us, content is bucketed across all media verticals like print, online, blogs, broadcast, (not Just) Youtube to name a few, pan India.
* For Nothing Phone (1) we had a plan of sending devices which was supposed to be rolled out in a phased manner.
* As part of the roll out, many content creators including regional language Journalists have received the units.
This is not just because we are a new brand but this is standard across the industry. The content creators in question were always part of the roll out plan post launch.
However, at this point this is not about the review units. This is regarding the ‘fake letter’ that was pulled out of a ‘fake’ Nothing box without any disclaimer. This has been misunderstood by many as an official communication from us.
As a new brand, our journey will be full of bouquets and brickbats. We know that. But misrepresentation and misleading claims is absolutely not acceptable.
This is just the beginning of our journey and we cannot wait to see Phone (1) in the hands of our entire Indian community in the weeks and months to come.
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