When our affiliate editor Emily Dawes (who is my trusted source of all things chic) brought my attention to the elegant little wool coat from H&M that I’m about to tell you about, my head was turned. It’s a coat with all the vibes of a pared-back Scandi designer label but at a far more palatable price point. Yes, it is more expensive than your average H&M buy, but this is because it’s part of the brand’s Premium range, comprising truly impressive pieces made of better-quality fabrics. We always advise buying the best quality you can afford—especially when it comes to outerwear—so that your pieces will last you longer and make for much wiser investments.
Thanks to the exaggerated, oversized fit (we’d recommend sizing down), warm-toned camel hue, shawl collar and unlined, boiled-wool finish, this has all of the hallmarks of an elevated coat design. In Emily’s own words, “This brand-new piece honestly made me gasp when I saw it appear during my daily H&M check-in, and I almost couldn’t believe my eyes. It’s minimalist, slouchy, buttery soft and in the most rich-looking colour you can wear for autumn.”
Since we picked up on this chic style we’ve noticed a lot of readers doing the same and adding it to their baskets. Meanwhile, us editors have been ideating upon how we’d wear it to reflect our own personal style. My aesthetic couldn’t be further from Emily’s classic, minimalist wardrobe, but we can both agree on one thing: this coat is excellent and it can be styled in many different ways. So, rather than keeping these outfit ideas in my head, scroll for four ways to wear this (or any other) perfect, classic camel coat—you might even already own one you love.
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